On the way to your own home

Pre-marketing is the stage where the developer presents a planned new-build project before construction begins. The goal is to gauge interest and secure enough reservations before making the decision to start building.

Sometimes pre-marketing gives insight into what kind of apartments buyers want, and the project may still be redesigned before sales and construction start. This helps ensure the building meets buyers’ needs as well as possible, which increases the reservation rate. A higher reservation rate means the building gets permission to start construction faster – and your home will be ready sooner.

When you find an apartment you like during the pre-marketing phase, you can reserve it by filling out the reservation form online or contacting a sales representative. A reservation gives you an advantage: you get to choose the best apartment for you before construction and official sales begin.

The reservation is confirmed with a formal reservation fee, which will later be deducted from the purchase price or refunded if you decide to cancel.

A reservation does not commit you to a final purchase yet – it simply gives you time to consider your decision in peace.

Apartments are reserved in the order of applications. If your preferred apartment is already reserved, you can join the waiting list. If you are the first to reserve, the apartment will remain reserved for you until the sales phase begins.

The developer offers a comprehensive interior design collection, where you can choose from included options or upgrade to premium products. Examples include:

• • Several color options for flooring

• • Wall paint colors

• • Kitchen cabinet doors, countertops, handles, and appliances

• • Bathroom tiles, fixtures, and taps and shower sets

• • Wardrobe materials

Selections are made through an online system within the schedule provided by the seller, usually right after signing the purchase agreement. If choices are not made on time, standard options will be installed in the apartment.

The buyer has the right to suggest changes to the apartment, such as:

• Moving electrical outlets on light partition walls
• Adding extra cabinets without HVAC connections
• Using materials outside the standard collection from the same suppliers
• Building or leaving out light partition walls

Modification work is divided into three categories:

• Standard options: included in the purchase price
• Extra-cost options: pre-priced and easy to order
• Individual modifications: require a separate quote and approval

Once the purchase is complete, contact the person responsible for modifications as soon as possible. Going through all your requests at once makes planning and scheduling much smoother.
Agreements are made in writing using an apartment specification sheet, which you will receive from the modification coordinator. This sheet serves as a clear reference – it helps both sides understand responsibilities and costs.
Please remember to follow the given deadlines. If your requests come in late, it may no longer be possible to implement them.

There are some limitations to the changes you can make, including:

• The locations of the bathroom, separate toilet, utility room, and kitchen must remain the same.
• Water and drainage points must stay in their original positions.
• No changes can be made to load-bearing structures. This also applies to electrical outlets, door openings, and similar elements on exterior walls or walls between apartments.
• No changes can be made that affect the building’s exterior façade.
• Actions requiring a building permit are not allowed.

The developer and contractor will assess whether the changes are feasible. Modifications must not compromise the building’s safety, delay the construction schedule, or cause inconvenience to other residents.

Standard options that do not incur extra costs are included in the apartment’s sale price. Additional and custom modifications are billed separately and are not included in the apartment price. Payment for modifications must be made before the work is carried out.

When you buy early, you have the chance to influence your home’s interior and layout – choose materials, colors, and details that make the home truly yours. All standard materials are included in the apartment price, and you can also select premium options or request custom modifications if you wish.

After signing the purchase agreement, you’ll receive login details for Fira’s resident portal, where you can explore a wide range of standard materials and make your selections easily online. The collection includes both the latest trends and timeless favorites – and best of all, they’re all included in your apartment price. You can pick a ready-made interior theme or mix and match materials to create your own personal style. If needed, our experts will help you find solutions that fit your taste.

We’ve also pre-priced a wide selection of material and modification packages tailored to your apartment type. Let’s make your apartment feel like home – together!